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Sweet Shop

A family-run confectionery in D.C. offers delectable chocolates and tempting delights.

Rob Ludlow and his wife, Ashley Hubbard, love chocolate. They like it so much that they decided to open a chocolate shop in Georgetown called Fleurir Chocolates, where they make delicious handmade truffles and other scrumptious treats that look as good as they taste.

Chocolatier Ludlow began his culinary career at the esteemed Le Cordon Bleu in Sydney, Australia, learning the art of making fine chocolates while earning a degree in pastry. He further fell in love with the process working at an artisan candymaking company in Australia (aptly named Sticky) and later at famed Gearharts Fine Chocolates in Charlottesville, Virginia. After starting Fleurir in 2009—with eight flavors of handmade truffles and a makeshift office in his parents’ basement—he and Hubbard continued expanding the company by opening the D.C. shop in 2011 and the Alexandria location in 2012.

Today, Fleurir specializes in 18 different flavors of bite-sized truffles, all made with high-quality, Fair Trade-sourced chocolate and fillings such as carrot cake, coconut lime and raspberry. Salt caramel is a customer favorite and was recently honored with an award from the New York Times. Each flavor is hand-dipped in dark, milk or white chocolate and Ludlow still makes all of the ingredients himself; he even hand-whips the marzipan filling.

Besides truffles, the couple created a line of chocolate bars infused with flavors indicative of six U.S. regions: the Northeast, South, Midwest, Great Plains, Northwest and Southwest. Hickory-smoked bacon and caramel denote the South, Vermont maple syrup and pecans the Northeast, New Mexico chilies the Southwest and Michigan cherries the Midwest. Other delicacies include ice cream, with creative flavors such as basil strawberry and brown sugar, and pâtes de fruits, which Ludlow calls fancy gummy bears. Fruit is sourced from local farms whenever possible.

While Ludlow manages production, Hubbard takes care of the business side, including marketing and ordering, although on the day we spoke she was hand dipping white chocolate truffles. No matter the task, they both pitch in with their complementary skills and personalities, making them great partners in business as well as life. Their passion for chocolate keeps them going and their customers delight in sampling the results.

Fleurir Hand Grown Chocolates
3235 P Street NW
Washington, DC 20007

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